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Doral launches checking and savings account
For each opened account Doral contributes $1 to Ricky Martin Foundation
San Juan, Puerto Rico- Doral announced its Community Program Se Trataʼs third phase
today; a joint effort with the Ricky Martin Foundation to combat human trafficking in
Puerto Rico. In addition, it summed up the community programʼs reach, which began in
May 2010 and has as its main goal to create awareness, educate and empower people
on the secondʼs most lucrative crime in the world based on the exploitation of human
beings.
Action that brings hope
Doral strengthens its compromise to the Foundationʼs mission as it announced today the
launch of its new checking and savings account that makes a difference for the benefit of all minors. It is estimated that 27 million people are victims of this shocking crime,
including Puerto Ricoʼs kids and youngsters.
“The Hope account impacts both our client and the community. It allows us to continue
empowering our communities so theyʼll become protectors and we may together bring
hope to our children”, sustained Lucienne Gigante, Doral VP Public Relations and
Community Affairs.
Based on the bankʼs vision of making a difference, Doral names its account “Hope”, as
each opened account will bring hope to Puerto Ricoʼs kids and youngsters
Hope is a checking and savings account with distinctive benefits:
o $0 service charges
o Unlimited deposits and withdrawals
o Online banking/ Bill Payment
o Exclusive card, designed with the Tau icon and the “No to Human Trafficking”
statement
The debit cardʼs unique design includes Tau, the Foundations icon, whose name means
“hello” in the taíno language and is the emblem for the program “People for Children”,
the entityʼs main project created to educate, denounce and eradicate the human
trafficking of minors around the world.
“The Ricky Martin Foundation is very grateful to Doral’s commitment to combat human
trafficking as our partner,” says Bibiana Ferraiuoli, Executive Director of the foundation.
“ As a public charity, this contribution strengthens our mission and provides hope to the
most vulnerable segment of the population”.
Doral will also provide a limited number of commemorative t-shirts, to be offered as a
welcome gift to the first people to open their Hope account. For younger children, the
Doral Kids account offers the option of a new debit card allusive to hope, which also
contributes to this cause.
To open an account and/or more information, you may contact any Doral branch around the Island, call 787.749.7000 or access the web page www.doralbank.com
About Se Trata
Se Trata community programʼs first phase included Doralʼs financial support for the
investigative study “Human Trafficking in Puerto Rico: an Invisible Challenge”; a pioneer
research on this crime, led by Dr. César Rey in collaboration with the Ricky Martin
Foundation, Johns Hopkins University (The Protection Project) and the University of
Puerto Rico. With the study as a starting point, Doral and the Foundation launch the first
awareness campaign on this crime and educate a million people through television, the
press, radio, Internet, billboards and social networks.
Parallel to the awareness campaign, over 2,000 people (among young people and
adults) were impacted through educational workshops on human trafficking in Puerto
Rico and the investigationʼs fundamental findings.
The Foundationʼs personnel offered the trainings to members of the press and
communications media, government entities and academic organizations, as well as the
judiciary branch, among others.
Meanwhile, young members of SER de Puerto Rico, Nuestra Escuela and Iniciativa
Comunitaria received leadership workshops at Doralʼs Leadership Center by the Bankʼs
expert personnel. Likewise, they learned about the crude reality of human trafficking
through the Ricky Martin Foundationʼs personnel.
Se Trata, is one of Doralʼs seven community programs in alliance with different entities
that place improving the quality of life in the communities as their top priority, taking
action on environmental, housing, health, leadership, financial education and business
development issues, as well as art.
For additional information, access doralbank.com/community or
rickymartinfoundation.org/setrataeng.html. Twitter: RM_Foundation
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